5 Steps to a Great Website

Here is how Micro-Point ensures all your business objectives are fulfilled on time and within established budgetary guidelines. By marrying the considerable talents of your Micro-Point Website Development team, the resulting synergy produces a Net Profit Center™ – a website designed to help you achieve your bottom-line profit goals. Here is our 5-step approach:

• Step I - Pre-build Micro-Point will research the availability of appropriate domain names (e.g., www.yourcompany.com), also known as your URL (Uniform Resource Locator); help you decide on the one that works best. We’ll gather the information, including graphics, to be contained on your site. Then we’ll develop sample homepage and inside page concepts from which you can choose.
  
  
• Step II – Build Copywriting. A Micro-Point Web content specialist will create clear, sharp, marketing-driven prose showcasing your organization and its offerings. Copy will be well-organized and benefit-driven, tailored to your prospects’ precise wants and needs. It will be developed based on Search Engine Optimization strategies to gain high placement on search engines and directories, such as Google and Yahoo. (Optimization, a key Internet Marketing component, is included at no extra charge for sites we build from scratch.)
  
  
  • Design. Your Micro-Point Web designer will combine imaginative ideas with sophisticated design principles, using state-of-the-art software. Result: a website that is visually stimulating, intuitively organized and easy to navigate. Our designer will work within your existing branding strategy to assure seamless communication with other company media. Even better, your new or refurbished website may elevate your corporate image to exciting new heights.
    
    
  • Programming. Your Micro-Point Web designer will work hand-in-hand with an experienced Micro-Point programmer fluent in the full range of programming languages, resulting an intelligently constructed website that will work perfectly from day one. We can apply custom, scalable Web-based database development and application development technology to fit your business needs -- powerful back-end software to automate your business.
    
    
• Step III - Pre-launch Micro-Point will test your site for compliance in various browsers, operating systems and Internet connection speeds; make any necessary adjustments
  
  
• Step IV - Launch Micro-Point can upload your completed site to a Micro-Point Web Hosting server, if you wish, for guaranteed 99.9% uptime (see below) and security at very reasonable prices. Your site’s performance will be monitored to ensure continually perfect site performance. Further, we can initiate detailed website activity reports to keep you fully informed on site activity.
  
  
• Step V – Post-Launch Website updates and maintenance can be accomplished by Micro-Point, based on your direction. Or we can facilitate your ability to do so on your own. (Frequent updates are recommended to encourage site visitors to make return trips.)
  
  
  • Toolkits Our websites are designed and programmed using industry-leading tools, including: Design Software: Photoshop o Illustrator o Flash o In-Design o Avid Quark o Dreamweaver o After Effects o Visio o Front Page Website Platforms and Programming Languages : Javascript o VBscript WindowsScriptHost o Perl o Flash o HTML/DHTML o XML o ColdFusion o Visual Basic o C/C++ o .NET o ASP o Cascading Style Sheets Operating system compatibilities: Windows o Unix o Linux o MAC