Search Engine Optimization Services

For proven-effective Search Engine Optimization (SEO) services in Westchester County, Fairfield County and NYC environs, you can work personally with experienced Micro-Point search marketing professionals to achieve high visibility on Google, Yahoo, MSN, and other search engines.

Your visiting this page suggests that you are now at the defining moment in choosing between high Web visibility and drowning in a sea of sites. Gaining increased exposure for your web site calls for breaking through the clutter and appearing above your competitors on search engine results pages. Here’s how to get there.

Search Engine Optimization Methodology

Your website objectives will be aligned with your current marketing goals, which will drive an action plan for optimizing your site. This includes gathering competitive intelligence on other sites with the Internet visibility you seek.

Our optimization plan is guided by rules set forth by Google and the others. Google, for example, deploys over 200 ranking criteria to determine where a website appears on its results pages. While their ranking algorithm is as closely guarded as the formula for Coke, SEO professionals have discerned many of their principles, which fall into three categories: links, content and popularity.

1. Links. Google’s famed PageRank™ system is based on the quantity and quality of links to your site from other sites. The goal: to have search engines see a steadily growing number of links from highly ranked webpages; each so-called backlink should point to webpages on your site that contain compatible content.


2. Content. Your site's content must conform to an extensive set of search engine requirements to earn high ranking. Your Micro-Point optimizer uses sophisticated keyword analysis software to uncover relevant keyword phrases that are highly trafficked by your prospects, but without overwhelming competition on the search engine results pages. Text is developed strategically for both search engine and human consumption.
   
   What’s more, our SEO-savvy design and programming professionals will develop your site so that it meets search engine and human standards for ease of navigation, fast loading, and a clean, well-organized presentation.


3. Popularity. Google, Yahoo and the other search engines deploy technology that gathers extensive traffic information about your website activity. More visitors and longer visits equal higher ranking.
   
   Micro-Point can assist you with Internet and traditional advertising strategies for driving more and more prospects to your website.
   
   To analyze your results, check out Micro-Point Website Analytics. It’s the best way to see how many prospects explore your site, find any places where they leave without acting on your calls to action, and fix these holes to improve results.
   
   The bottom line: by relying on Micro-Point’s team of proven Search Engine Optimization professionals, your website can stand out in a sea of sites and achieve the visibility you require to succeed on the Internet.