Internet Advertising – A Micro-Point Specialty

In Westchester and Fairfield Counties and New York metro, Micro-Point is one local company extremely well equipped to help you succeed with Internet advertising. Our growing Internet advertising clientele symbolizes the enormous sea change in advertising expenditures. More and more spending is gravitating toward Internet advertising – a 20% spike in 2007 alone. Its sheer democracy is an enormous advantage for companies of all sizes. The ability to spend as little as five cents to gain a prospect via pay-per-click makes this form of advertising enormously popular. So does the fact that you are in full control of your ad expenditure any time of day or night.

Work Directly with a Google AdWords Professional

“Google AdWords continues its reign as the most popular search advertising program, used by 96 percent of respondents,” according to a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) www.sempo.org. For AdWords success, Micro-Point is the company to rely on.

Given the proven expertise of our certified Google AdWords Professional, you’re in the very best of hands. Internet advertising campaign techniques mastered by Micro-Point can clearly accelerate your success on the Web. Landing Pages Make or Break Internet Advertising Success.

Internet advertising campaigns work best when prospects clicking on your ads are directed to dedicated website landing pages. Whether seeking someone’s email address or shooting for a new sale, your Micro-Point-built landing pages are pivotal in nailing your profit goals.

A well-performing Internet advertising landing page will:

• Focus on delivering whatever your ads promise
• Drive home the benefits of whatever you are offering
• Include a strong call to action (buy, provide an email address, call, etc.)
• Get the job done – boost response rate!

Here’s one example of an effective landing page. Let’s discuss building yours.

Direct email

Direct email is an affordable, powerful form of Internet advertising that can take the form of 1-to-1 messages, promotions, surveys, newsletters, and more. Micro-Point has the marketing, creative and technical resources required to help you succeed with this medium – without your making enemies in the process.

Micro-Point will help you email only to customers with whom you have a current or past business relationship. We will not send unsolicited e-mail – known as SPAM – to anyone. We are a fully CAN-SPAM-compliant shop. (For FTC guidelines governing e-mail, see the CAN-SPAM Act.)

Traditional Advertising Media

Micro-Point can assist you as well with traditional advertising media to help you benefit from the synergy gained by dovetailing the different media. Our media strengths include print and radio advertising and direct mail, sales promotion and collateral materials.

If you are in Westchester or Fairfield County, in or around the New York City area, let’s sit down together and discuss how we can enhance your Internet advertising success.