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Helping a U.S. Distributor Turn China into Gold
Client
Challenges
1) Certified International’s outdated website was impacting its ability to compete.
2) They required a simple way to manage each year’s new online catalog as well as streamline its online ordering capabilities.
3) The site had to be easy for both customers and independent sales reps to navigate.
Solutions
- Developed a database-driven website with easy access to the entire product line
- Developed a content management system featuring a user interface that allowed an entire season’s catalog to be uploaded in short order
- Created a customer center where buyers can place orders or fill out order forms quickly and easily
- Took a phased approach to site development to get critical cost-saving functions online fast
- Host their website at Micro-Point’s data center to facilitate data transfers between their existing distribution software and their new database
- Integrated solutions encompassing site development, database development and hosting; allows for interfacing with existing distribution software
- Reduce customer service costs by eliminating data entry
- Speed customer access to online catalogs
- Online ordering to improve customer satisfaction
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